GOLDEN VALLEY, Minn. - Families Helping Families Crush Hunger campaign, a new partnership between Feeding America and Red Gold Tomatoes, is underway. The month-long program is aimed at helping curb hunger for the estimated 42 million people who don't know where their next meal is coming from.

Minneapolis author and blogger Alice Seuffert joined the KARE 11 News at 4 to discuss the effort.

Red Gold is harnessing the power of families helping families by giving its customers an opportunity to help those in need simply by encouraging them to share a Red Gold family meal. There are three ways for families to participate:

Go to a store and purchase Red Gold, Redpack, Tuttorosso or Sacramento canned tomato products, and Red Gold will donate the equivalent of one meal to Feeding America food banks for each product purchased.

If you’re sharing a meal with your family, or doing something to help crush hunger, share it on social media using the hashtag #HelpCrushHunger for a chance to win a Red Gold family meal kit and a $100 dollar donation to your local food bank!

Donate to or volunteer with your local food bank.

Recipe for Sausage and Sweet Potato Chili:

1 pound Italian sausage
1 tablespoon chili powder
1 teaspoon cumin
3 cups beef broth
1 (28 ounce) can Red Gold® Crushed Tomatoes, or 2 (15 ounce) cans Red Gold® Crushed Tomatoes
1 (14.5 ounce) can Red Gold® Diced Tomatoes
1 (15 ounce) can black beans, rinsed and drained
2 medium sweet potatoes, peeled and cut into 3/4 inch cubes
1 cup shredded Mexican blend cheese

• In a large skillet, cook sausage over medium heat for 8 to 10 minutes or until sausage is thoroughly cooked; drain off excess fat.
• Spray a 5 to 6 quart slow cooker with cooking spray. Add sausage and remaining ingredients except cheese.
• Cover and cook on LOW for 5 to 6 hours. Stir chili well before serving. Top each serving with cheese.
• Option: Serve with baked crescent rolls