BURNSVILLE, Minn. - It's the kind of story we often hear this time of year and a cautionary tale we unfortunately keep having to tell -- stay off the ice.

The latest incident turned tragic on Tuesday when officials said that the man who fell through the ice at Sunset Pond Park in Burnsville on Monday had died.

"We arrived to find a man, in his 40s, face down in the water," says Burnsville Fire Chief BJ Jungmann.

Jungmann's team was on scene just minutes after the 911 call came in about 2:30 p.m. And, just minutes after that, they had pulled the man from the water to shore. He was taken to the hospital where he later died. His name has not been released.

The accident has prompted authorities to give the same warning they do every year, but every year, people are tricked by the ice.

"People think that it looks safe, that it might be safe, but looks can be deceiving," says Dakota County Chief Deputy Tim Leslie.

Our brutal winter may have some believing the ice is thicker and stronger than it really is. With even some warmer days the ice can change in a matter of hours.

The ice on Sunset Pond was only about an inch thick on Monday when the man fell through, but by Tuesday it had already melted to 30 feet from shore.That quick change this time of year has authorities making one very clear directive.

"Stay off the ice, period. If you see someone going on the ice, call 911," says Leslie.