MINNEAPOLIS - Friday marks 100 days until Super Bowl 52 at U.S. Bank Stadium, but just 91 days until the festivities begin in the Twin Cities.
Organizers unveiled the first details for Super Bowl LIVE presented by Verizon to be located on Nicollet Mall. Super Bowl LIVE is the massive fan festival leading up to the big game on Feb. 4, 2018.
“Super Bowl LIVE presented by Verizon is our opportunity to showcase the best of Minnesota,” said Maureen Bausch, CEO of the Minnesota Super Bowl Host Committee.
Super Bowl LIVE will stretch six blocks on Nicollet Mall, from South 12th Street to South 6th Street. It will feature larger-than-life ice sculptures, national broadcast sets, and the Verizon Up Stage at Ice Mountain, where both local and national acts will perform throughout the festival.
Grammy-winning music producers Jimmy Jam and Terry Lewis will be behind the series of free concerts at Super Bowl LIVE. Both have worked with such artists as Janet Jackson, Kanye West and Prince and promise there will be a "Minnesota sound" to the festivities.
Super Bowl LIVE also be the public’s gateway to other events across the city, including the Super Bowl Experience Driven by Genesis, the NFL’s interactive theme park at the Minneapolis Convention Center.
Super Bowl LIVE will be open daily starting at 4 p.m. Jan. 26 through gameday. It is free and open to the public.
Not all the fun will be outdoors. Organizers also announced that the Dayton's Project will be activated during the festival, transforming into a fan engagement space.