MINNEAPOLIS - The lucky 10,000 have been chosen, and to outfit its volunteer "Crew 52," the Minnesota Super Bowl Host Committee put a bullseye on one of the state’s biggest businesses: Target.
“Target is a member of the Super Bowl Host Committee and we offered to leverage the incredible talent of our in-house design team to create and design the volunteer uniforms this year," said Senior Vice President of Product Design and Development for Target, Julie Guggemos.
The challenge? Create wintry weather wear that can stand up to the low temps while showcasing Minnesota style. The uniform includes boot socks, a striped scarf, a polo and a jacket system.
“The jacket has an interior shell, it's got a specialized fiber in the fill that will ensure it traps body heat and keeps the volunteer warm," said Guggemos. "And then it zips into an outer shell that is wind resistant, water resistant, reflective, bright and really beautiful.”
The design adds beauty to function in classic Target form.
“The colors were inspired by the Minnesota blue skies and northern lights," Guggemos said. "So you’re going to see a really beautiful palette of blues and purples that really work beautifully together.”