MINNEAPOLIS - For 90 years, Norway wore red at the Olympics. Tradition!
And the Norwegians were really fast, winning 80 speedskating medals, the second most all-time.
So, why are they wearing blue suits in Pyeongchang?
Our question started with a headline at nbcolympics.com: "Is Blue the Fastest Color?"
Speedskating suits are designed to help skaters gain as much speed as possible without resistance. But, a color - blue - being faster?
Norway says so. Harvard Myklebust is the sports scientist behind the country's suit change. He told the New York Times, "What I've said is, our new blue suit is faster than our old red suit, and I stand by that." Myklebust didn't say if there were any other changes to Norway's speedskating suit.
We set out to Verify.
Our source is Dr. Susan Farnand, an Assistant Professor in the Program of Color Science at Rochester Institute of Technology (RIT) in Rochester, New York.
So, is Blue the Fastest Color?
"There's no reason why blue would be any faster than red, at least not physically-speaking," said Dr. Farnand.
Ok, science says No. Why, then, would Norway believe blue is faster?
Well, they've been slumping. Yes, they've won 80 speedskating medals, but only four since 1998. Maybe moving on from red is a mental game?
"If the athlete believes that blue is faster than red, either the athlete wearing the suit or one of the competitors - there could be a measurable Placebo effect," said Dr. Farnand.
And, maybe that's the hundredth-of-a-second Norway needs for more medals.