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Electric Fetus: Lessons from a small business

The Electric Fetus is a popular Twin Cities record and gift store that has thrived for 50 years.

MINNEAPOLIS - Since 1968 the Electric Fetus has been home to one of the most eclectic selections of vinyl, CDs and more in the Twin Cities.

Recently they have faced challenges due to road construction in front of their store, but they have capitalized on the resurgence of vinyl, a wide selection that caters to all musical tastes, and a selection of unique gifts to continue to thrive.

Amanda Brinkman, Chief Brand and Communications Officer at the Twin Cities’ Deluxe Corporation and Aaron Meyerring owner of Electric Fetus shared insights into the success of this popular small business.

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