MINNEAPOLIS, Minn. -- In today's world a guy doesn't open up record store to make easy money. He opens it up because it's who he is and it's an honest living to sell what you love. Not a good living; an honest living.
"There is not anyone that will tell you it's a good idea to open a record store," Jake Luck, owner of Yeti Records said Friday night.
But what it lacks in capitol it makes up for in soul satisfaction.
"It's a complete flight of passion. We know we aren't going to make money opening a record store but we do it because we are all about it," Luck said.
For almost two years Luck has bought and sold vinyl at Yeti Records on the busy corner of 35th and Nicollet in South Minneapolis but in just a couple of months he's going to lock up and hit the road.
"I've never actually heard of anything quite like what we are doing," Luck said of his new plan.
The idea is to pack up the records and sell them in a brand new way. Take something old and try something new.
"I want it to be an actual record store but it's just in an RV or a bus," Luck said of his soon to be mobile record store.
To get it going Luck started a fundraising website on Indiegogo. The goal is to raise $2,000 from donors online.
"That's to help us buy the initial vehicle and then we are going to put our own money in it took to turn the inside into a record store," Luck said.
It might sound crazy but most great ideas do. After all, opening a record store in the itunes era was kind of crazy so why not go nuts and take those records out for a spin.
It may just be the insanity that proves pure genius.
"It's just a way to keep doing this and we figured out a way to keep doing it that will make it even more enjoyable than it was."
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