Minnesotans for Marriage political ad
MINNEAPOLIS - Backers of the Marriage Amendment launched their first wave of television ads Monday, ramping up efforts to ban gay marriage in the state constitution.
Minnesotans for Marriage will spend $750,000 in this phase, but campaign manager Frank Schubert wrote supporters seeking more donations for more ad buying power.
"Everyone has a right to love who they choose, but nobody has a right to redefine marriage," former news anchor Kelly Yanta tells viewers in one of the ads, saying that voters should have final say on the issue rather than the courts or legislators.
Another ad mixes home video of wedding ceremonies and newborn babies, making an appeal based on the religious beliefs of the proponents.
"Marriage is more than a commitment of two loving people," the narrator says. "It was made by God, for the creation and care of the next generation."
That message is consistent with a central theme of the Vote Yes campaign, the assertion that are children are healthier when raised by a man and a woman rather than two parents of the same gender.
"The basic point is that marriage has been around for thousands of years," Autumn Leva, a spokesperson for Minnesotans for Marriage, told KARE Monday.
"And it's the best possible environment for kids to grow up in, having a mom and a dad. And that men and women are not interchangeable."
The new ads also note that a case is pending in Hennepin County District Court which could, in theory, invalidate Minnesota's current Defense of Marriage Act.
"The case could change the definition of marriage without a vote of the people, and that's what we're trying to prevent."
Minnesotans United for All Families, the organization leading the Vote No campaign, appeared to take the opposition's new advertising campaign in stride.
"The ads are going to spark more conversations," spokesperson Kate Brickman said.
"Minnesotans are going talk about what this amendment does, and that's to limit the right to marry for some Minnesotans."
Minnesotans United entered the TV ad game weeks earlier, running messages that feature straight, married couples who talk about why their opinions on gay marriage have evolved over the years.
One of the ads features John and Kim Canny of Savage. In the ad they describe themselves as Catholic Republicans who will vote against the amendment.
"We had a gay couple live in our neighborhood. They adopted a little son and they were wonderful neighbors," Kim tells an off-camera interviewer in the ad.
Brickman said the ads are meant to convey that a ban on gay marriage affects more than just persons in the LGBT array.
"I'm straight, but I have a sister who is gay and she's raising a child," Brickman explained. "And this amendment says to me I have to tell one of my nieces that she is less valuable than my other niece, or that her future is somehow limited because she has two moms."
(Copyright 2012 by KARE. All Rights Reserved. This material may not be pubished, broadcast, rewritten or redistributed.)