GOLDEN VALLEY- If you've logged onto social media or even just turned on the TV in the past couple of weeks, chances are you've seen people taking the ice bucket challenge. This viral campaign has jumpstarted unprecedented generosity and raised awareness for ALS, also known as Lou Gehrig's Disease. As of Friday, August 15, The ALS Association has received $9.5 million in donations compared to $1.6 million during the same time period last year (July 29 to August 15). These donations have come from existing donors and 184,812 new donors to The Association.
Barbara Newhouse, President and CEO of The ALS Association spoke on Sunrise about how the ice bucket challenge is causing unprecedented momentum and visibility for this degenerative condition
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Eventually, people with ALS lose the ability to initiate and control muscle movement, which often leads to total paralysis and death within two to five years of diagnosis. There is no cure and only one drug approved by the U.S. Food and Drug Administration (FDA) that modestly extends survival. Veterans are twice as likely be diagnosed with the disease.