STILLWATER, Minn. - For as long as we can remember, Twin Citians have been leaving Minnesota and coming to the land that sells beer on Sundays.
"It is part of the ritual, they do it every Sunday," said Tyrrell Gaffer, owner of Historic Casanova Liquor in Hudson, Wisconsin.
He and his staff will be busy this Super Bowl Sunday, which is one of their top five busiest days of the year.
"Sunday is a good day for us, we do a lot of business on Sunday," said Gaffer. "Everything is full shelves."
And judging by past Sundays, most of the customers will be from Minnesota.
"I would say 70 percent are from Minnesota, 70 to 75 percent are coming across the border," he estimated
Compare that to zero percent just 8 miles away across the border in Stillwater at Hansen's Liquor where the doors will be closed Sunday.
"I would love to be open on Super Bowl Sunday," said owner Dave Hansen. "I'm right on the Wisconsin border. So the people around this community don't have to plan ahead."
Hansen, who says he runs the store by himself, estimates he'll lose about $2,000 being closed on Sunday.
Polls have shown people want liquor stores open on Sundays, but for years a strong network of independent stores across the state have blocked it. Owners say the costs of opening on Sunday would be too much.
Two stores in Stillwater, who did not want to talk on camera, reiterated that argument.
The owner of Liquor Time in Oak Park Heights worries about his insurance going up if he's open on Sundays, which he believes he would have to be to compete.
"It's been pretty soundly defeated in previous years," said Hansen.
Yet with Republicans now controlling the house, some feel this could be the year the migration to the east stops on Sundays.
"I'm cautiously optimistic," he said.