Social networking is rapidly becoming a major communication medium for consumers of all age, not just the young. What started out as a youth-driven phenomenon with popular sites such as Facebook, MySpace and Friendster, social networking is now filtering into all age groups and walks of life.
Businesses of all sizes are beginning to understand the major benefits of social networking and are readily adopting this essential communications and marketing tool to proactively reach consumers and customers.
Businesses are now actively engaged in social networking via various services including LinkedIn, Dotster Connect and other business social networking platforms.
Ross Johnston, Vice President of Enterprise Social Networking, Dotster, Inc., a leader in Internet businesses services, joined us with more on how you can benefit.
Click on the video to watch the segment.
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