
Super Bowl in Tampa
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Big viewing numbers for Super Bowl, which ads were most popular?
NEW YORK -- An estimated 95.4 million people watched the Pittsburgh-Arizona Super Bowl, making it second only to last year's game as the most popular ever. NBC was blessed with a thrilling finish, and viewership peaked late in the fourth quarter, according to Nielsen Media Research. The 2008 game between the Giants and the Patriots had a similar come-from-behind, last-minute score for the victory. Two big markets and the novelty of a team trying to go 19-0 kicked the 2008 game to an audience of 97.4 million. The only program other than a Super Bowl to top Sunday night's game in U.S. television history was the finale of the "M-A-S-H" series in 1983. In the Twin Cities, the game averaged a 43.4 rating and a 67 share. Those are huge numbers, representing 759,500 households in the Twin Cities area, or 1,594,950 people. But other cities watched in greater numbers. In fact, the Twin Cities rating of 43.4 doesn't even place it in the top 25 cities in the country. Pittsburgh had the highest viewership, with a 53.6 rating. Here's the top 25. 1. Pittsburgh 53.6 Besides the game, what did people watch? Watching Danica Patrick take a shower was the biggest draw during the Super Bowl breaks. Patrick starred in a commercial for Go Daddy's Web site, which was the most-watched spot in the Super Bowl. The Bud Light ad called "Summer to Winter" ranked second. The Careerbuilder.com ad where the woman screams repeatedly and the Koala bear gets slapped came in third. The Doritos spot where the office worker throws the snow globe at the snack machine was the most popular of the first half. (Copyright 2009 by KARE. All Rights Reserved.)
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