Tips to a winning LinkedIn profile

GOLDEN VALLEY, Minn.- Are you looking for a job? Maybe a promotion? According to Ted Chalupsky, CEO & founder at THE RIGHT STAFF, LinkedIn is probably one of the best tools to help you get in front of a potential employer.

That's because most top employers and recruiters are using LinkedIn as one of their main recruiting tools.

Investing time in learning how to leverage social media for your job search, and to leverage LinkedIn, in particular, will be time well spent for you.

Here are Ted's top tips-

1. Use LinkedIn to Job Search

LinkedIn says that 40% of its 300 million users access the site on mobile devices, so this summer the company unveiled a new app dedicated to job searches. The free app is intended to do one thing very well: help users find and apply for new jobs.

The app includes job search filters like seniority level, industry and location, and both searches and individual jobs can be saved for a second look down the road. The Job Search app will also recommend positions to you based on openings you've viewed and saved job searches.

You can also set up notifications and alerts for jobs you're keeping tabs on. LinkedIn says that applicants who reply to a posting on the day it goes up are 10% more likely to actually get the job.

2. LinkedIn profile

One of the most important parts of LinkedIn is your profile. That's what you use to connect with people in your network and your profile is how you get found on LinkedIn, because it contains information about your skills and experience.

It's important to be sure that your LinkedIn profile is complete and detailed. In fact, you can consider your LinkedIn profile your online resume.

Here are tips for how to make your LinkedIn profile stand out from the crowd. Here is Ted Chalupsky's LinkedIn page to illustrate the following tips:

- Your name and your picture

One of the biggest mistakes users of LinkedIn make is not including their picture on their profile. The picture demonstrates that you are an actual person and the profile is valid. The picture should be professional and illustrate how you would look in a face-to-face interview. Avoid posting "cute" or "humorous" pictures of yourself, as you will lose credibility right away.

- Your headline is key

Like a headline in a newspaper that is written to draw your attention to the story, the headline on your profile should contain certain keywords that describe your skills and experience. This will make it easier for recruiters to find you when they do a search, because they will be inputting these keywords into a search engine that will ultimately bring them to your LinkedIn profile.

- Professional Summary

The Professional Summary section of your profile is a good way to highlight who you are, your experience and areas of specialization. Using several keywords related to your skills and experience and expanding upon these in this section will help the recruiter's search engine efforts zero-in on you and your profile. A good Summary will consist of a small paragraph of two to three sentences filled with keywords about your skills and experience, and a second paragraph about your areas of specialization.

-Your experience - the heart of the story

The Experience section is where you can get really detailed about your background and will resemble the structure of a formal resume'. You will list companies where you have been employed, your title at each position, dates of employment and accomplishments. Again, the strategic use of keywords relating to your skills and experience will enhance the chances of the recruiter identifying your profile while using a search engine.

3. Grow Your Network.

Connect with other members and build your network. The more connections you have, the more opportunities you have. But don't randomly connect with people you don't know. All that does is annoy them - you won't gain anything by attempting to connect with someone who never heard of you.

4. Get Recommendations.

To a potential employer, a LinkedIn recommendation is a reference in advance.


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