MINNEAPOLIS - The Minnesota Lynx enter the WBNA championship this week as the number one seed. But where's all the excitement and hype?
The team still has about 1,000 tickets left for Friday's game against San Antonio. A team spokesperson said they are hopeful the game will be sold out by the time the Lynx hit the court.
The lack of celebration isn't new to women's sports. According to Dr. Nicole La Voi with the Tucker Center for Research on Girls and Women in Sport at the University of Minnesota, women athletes and women sports have always struggled and it's made worse by the minimal media coverage.
"It's been a consistent pattern over the years. In fact it's gotten worse. On TV females only get 1.6 percent of the coverage," La Voi said.
There is worry the lack of coverage could send a message to young girls that what they do isn't as important as men's sports. But dig a little deeper into the data it appears the view could be changing.
"Viewership is up, merchandise sales are up, Lynx attendance is up 11 percent so people are excited and I think there is a lot of hype at the local grassroots level," La Voi said.
Lynx forward Seimone Augustus said she is feeling the hype.
"The buzz in the city is great. I went to the mall yesterday and people noticed us and they said good luck and so just the atmosphere and the environment the energy is great," Augustus said.
That energy could turn into a championship and that championship could turn into increased coverage.
"The more coverage...it tells people it's important and then they attend and the attendance drives coverage," La Voi said.
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