MINNEAOLIS - It was Black Friday backlash at Target headquarters in downtown Minneapolis on Monday.
"Just because things are the way they are doesn't make them right," said Seth Coleman, an employee at a Target store in Northfield. "I believe I'm standing up for what is right."
Coleman, along with 200,000 other Target employees and customers, signed a petition demanding the retailer push back its store start times on Black Friday. Target plans on opening their doors at midnight this Friday.
For Coleman, a loading dock worker, the early opening means he'll be on the clock for seven hours on Thanksgiving Day and work an overnight shift into Black Friday. He told a group of reporters today that the schedule leaves him no time to spend with family.
"Before we know it, Thanksgiving is just going to be another day," he said. "It's a day for family and to think about your blessings, not a time to shop."
But as some employees push back, consumers weigh in too.
"Thanksgiving is for family not shopping," says one post from the KARE 11 Facebook page. "I wish Target was open 24/7," said another.
More than 20 million people will hit the stores this Friday looking for door-busting deals and many retailers, like Best Buy, plan on opening those doors on Thursday night or midnight Friday.
"If you're not open and everyone else is open, chances are you're going to lose out," says Dr. David Brennan, a retail expert and professor at the University of St. Thomas. "That's the main concern for retailers."
Brennan suggests if shoppers believe Black Friday is taking over Turkey Day, they will make it known with their pocketbooks.
"If a number of them don't show up and it becomes expensive for the retailers to open, then they'll roll back to what they had which was 4 a.m.," says Brennan.
What do you think? Let your voice be heard on the KARE 11 Facebook page.