EDINA, Minn. - Happy Hour debuts in Edina this week. It may not sound like a big deal, but Edina was the very last Minnesota city in which happy hour discounts were strictly prohibited.
Business owners will no longer have to watch their residents cross city lines for a discounted drink.
"When it's 3:30, 4 in the afternoon, they're migrating to Bloomington and our merchants would just assume keep them here," said Mayor Jim Hovland of Edina.
"There's so many other choices, it's really put us at a competitive disadvantage not to have a happy hour," said Shimp.
The Edina Grill was one of the restaurants leading the push to bring happy hour to the city. Joining them in the surge; a group you may not expect.
"The people that are asking me about happy hour are seniors, they're retired, and they want to go out and get a little bite to eat and want a discount on alcohol," said Hovland.
Edina eateries are now on an even playing field with surrounding cities. But don't expect Edina to become the new party capital.
"We don't want to become a bar town, but we want to make sure people are able to have a drink with dinner," said Hovland.
Don't go looking for two-for-one deals, punch cards or clubs because those aren't allowed. But if you're looking for a discounted drink with your meal, you're in luck.
"I think we did the right thing for our restaurateurs," said Hovland.
To celebrate, the Edina Grill will be holding a kick-off to happy hour party. Fittingly, it will have a prohibition theme with $1 drinks and half-priced appetizers. The party takes place Thursday, May 10 from 4 p.m. - 10 p.m.