MINNEAPOLIS - Apple's highly anticipated new iOS7 software became available for download at noon Wednesday in the Twin Cities sending customers scrambling to update their devices.

"What you're going to see is the biggest refresh they've had ever," says Marc Jensen, chief technology officer at Space150, a Minneapolis-based digital innovation agency.

With a fresh, colorful new appearance, the most noticeable change is the way iOS7 looks.

"It is a really dramatic change so be prepared for that," says Jensen.

Then there are the practical changes:

  • Apps can now update automatically.
  • Photos have nine filters to choose from.
  • Airdrop lets other iOS users send items directly to each other, without opening up a text message or e-mail.
  • iTunes Radio acts similarly to Pandora allowing free music streaming on your phone.

Overall, there is a more intuitive approach to navigating your iPhone now that people have gotten used to touch-screen technology.

"So things that you do all the time like connecting to Wi-Fi and connecting to Bluetooth, those are just a swipe away and it's one button press rather than digging into apps and menus and layers of things."

Jensen calls it a definite step forward but warns it may take some getting used to.

"There will be people that love it and people that hate it but everyone is going to be talking about it."

Our partners at USA Today have compiled a full list of new iOS7 features.

A word of warning: the update can take a while. For reporter Blake McCoy, his iPhone 5 update took 45 minutes and others have reported even longer update times. Also, you must be connected to Wi-Fi to initiate the download.