Minneapolis, Minn. - In a field of 35 candidates, standing out in the race for mayor takes strategy.

"All 35 are not campaigning. Some people are just demonstrating I guess," points out candidate Don Samuels.

"The concern of course, is that the average person, or the less engaged person, doesn't know that. Captain Jack Sparrow and Don Samuels might be perceived as equals in the race. God forbid."

Supporters are only allowed to donate $500 to each candidate adding a fundraising challenge so candidates have had to carefully select where to spend.

"In these last few days, we'll be seeing more literature go out from campaigns to voters," says Samuels. "That's another cutoff. Who's going to be able to deliver literature to people's homes."

Fellow city council member Betsy Hodges is also running for the top job and her grassroots operation is impressive.

When KARE 11 stopped by her northeast Minneapolis campaign headquarters, roughly a dozen volunteers were making phone calls and preparing mailers.

"Those conversations have been going very very well. We have the strongest grassroots operation of any campaign," says Hodges.

Candidate Cam Winton, a local businessman, doesn't have the name recognition of the more established candidates already serving in government.

He's wrapped his Prius in a campaign sign and his strategy also focuses on social media.

"It's an incredibly cost effective way to get your message out," says Winton.

Winton claims to have more Facebook 'likes' than any other candidate (3,500) and is proud of that.

"In a previous election that might have sounded like a pretty cheesy measure, but in a social media era it really does show that, across the city, people are gravitating towards my message."

Election day is Tuesday, November 5.