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MINNEAPOLIS – The cyber-attack that impacted Target customers recently has many talking security.

University of Minnesota professor Massoud Amin has been talking about it for years.

"This is the new normal. With more digitalization more benefits come, however more threats also appear," said Amin.

Amin calls himself a happy geek with a mission. He is now considered by some to be one of the leading experts in his field, which is cyber and infrastructure security. He has even advised the U.S government on the potential threats.

"This is going to remain a persisting threat for us because we're always playing catch up in the last attack," he said.

But he believes it doesn't have to be. He points to Northern European and Asian countries, like Japan who have lead the way in tech security. And he believes so can the United States with minimal cost.

He says credit and debit cards can and should have multiple layers of protection on them, one of which can be a chip that provides authentication. Amin says some cards have this one them in the U.S. but not a lot.

"Here you have three levels of protection, the chip, the hologram, and personal account number," as he pointed to a mock credit card.

He believes the cost to make improvements causes companies and consumers to think twice, but he claims it would only be a fraction of an increase.

"And it can be a choice. Would you like to buy a more secure card or would you like to purchase that has a risk?" he said.

And he has a message for people out there who are afraid after hearing about the security breach at Target...don't be.

"Rather than be afraid, we can power ourselves to learn more about it," he said.

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