DULUTH, Minn. -- A downtown Duluth store is under fire after they held a Martin Luther King Junior Day sale that has offended many customers.

Global Village, a store that sells everything from clothes to instruments, promised 25 percent off everything black as part of their sale.

Many people took to social media to express their outrage. Comments continued to pile up on the store's Facebook page, saying the sale is offensive and disgusting.

Store owner Rachel Mock says she has never had complaints about the sale until now.

"This is the fourth year we've done this sale, and we did it to honor and respect someone we admire."

She continued to say that it is no more offensive than other stores holding Columbus Day sales.

Mock says that because of the feedback, she doesn't plan on continuing the sale.