ST. LOUIS PARK, Minn. – A Twin Cities company won't have to spend millions of dollars to be featured at the Super Bowl.
DrumLite was created by roommates in a University of St. Thomas dorm room three years ago. Now it's about to take center stage at the big game.
This Sunday's halftime show will feature Bruno Mars and the Red Hot Chili Peppers. Chili Peppers drummer Chad Smith reached out to the St. Louis Park company to trick out his drum set with custom-made LED lights.
Other big names have used the custom light kits, including Kelly Clarkson, Def Leppard and Luke Bryan. But this Sunday an estimated 100 million people will be watching.
"It's a huge opportunity for our product to be seen by a lot of people," said DrumLite co-founder Joey Nesbitt. "We're big football fans here too, so it's great to get in on a piece of that action."
The company's founders say the kits aren't just for big bands; they make playing any drum set more fun.
DrumLite also uses another local product. 3M makes a vibration absorbing adhesive exclusively for the drum kits.