MINNEAPOLIS - A 30-second commercial by Minnesota-based CHS-Cenex retailers was created for the Super Bowl this Sunday.
In it, there is a brief reference to Eden Prairie's David Larson.
"Take David," the announcer in the commercial said. "Who donates and installs flag poles to honor fallen military."
There's an actor who played Larson, but KARE 11 caught up with the man behind the story.
"Thirty states and growing," said Larson.
Several years ago he created "Flags for Fallen Military." Its purpose is to put up a flag for every member of the military who's died during service.
"His name is Sgt. Benjamin Jon Miller," said mother Mary Clare Lindberg as she showed pictures of her son Ben.
Sgt. Miller died June 18, 2008, but the memory of him lives on outside the Ramsey County Library.
"This is an opportunity," smiled Lindberg. "A lovely chance for me to be able to come and say it's for you Ben. That's for you. His friends come by, my family comes by."
Lindberg said she's grateful Larson came to her.
"Just a simple task of just writing a letter, sending it to a family, digging a hole, mixing some concrete and putting a pole up and leaving," said Larson.
"It's pretty special," said Lindberg.
Larson wants to put up thousands more so we not only think of Ben when we see a flag, but all of the others who have died.
His mission has earned him a quick recognition during a Super Bowl ad, something as you can figure he would like to be greater.
"Is it possible when you look at that flag and you see one out there," questioned Larson. "Will you question what was his name, what was her name."
CHS-Cenex found Larson through its Tanks of Thanks program.
For more information, go to http://withyou.cenex.com/tanks-of-thanks/.
For more information about Flags for Fallen Military, go to http://www.flagsforfallenmilitary.org/.