The Twin-Cities based company just announced the launch of its new loyalty program, Caribou Perks, created to enhance the guest experience at Caribou coffeehouses nationwide.

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MINNEAPOLIS - Are you a loyal Caribou Coffee sipper? If so, your loyalty will now begin paying off.

The Twin-Cities based company just announced the launch of its new loyalty program, Caribou Perks, created to enhance the guest experience at Caribou coffeehouses nationwide. Through this program Caribou guests will be able to enjoy their favorite drinks and menu items and earn perks along the way. Rewards can be everyday items, special treats or great offers from Caribou.

Caribou says joining the new perks program is easy: guests can simply text "ENROLL" to 65017* or visit www.CaribouPerks.com to participate. Those who join the program and complete all the optional questions in their online profile will be rewarded with a free medium beverage of their choice.

"After a successful pilot for Caribou Perks at select Caribou Coffee locations, we are excited to announce the full rollout of the new loyalty program," said Mike Tattersfield, president and CEO of Caribou Coffee. "Our guests are extremely loyal and passionate about our product offerings, and so we are thrilled to be able to reward them for simply being our fans. We believe this program will enhance the guest experience and is the perfect complement to our premium menu items and warm coffeehouse environment."

All Caribou Perks rewards will be available for use for seven days from the date that they are first received. Fans can easily view their rewards by signing into their online accounts at any time on www.CaribouPerks.com/perks.

For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page or follow Caribou on Twitter at @Caribou_Coffee.

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