ATLANTA - It was a team effort off the field that helped the state of Minnesota secure what might be the world's largest spotlight.
Super Bowl LII will be played on Feb. 4, 2018 at the Vikings new stadium next to a downtown corridor on the east side of Minneapolis that is still years away from completion.
"We're going to do a great job," said Vikings owner and president Mark Wilf. "We're going to make the league and football fans everywhere proud."
Representatives from Minnesota, New Orleans and Indianapolis made their final pitch on Tuesday. Owners chose Minneapolis by a simple majority as the home for the 2018 Super Bowl.
"We walked out of there feeling like we left nothing on the field," said U.S. Bank CEO Richard Davis.
Marilyn Carlson Nelson was asked what it was it like to sit in a room and watch the decision go to a fourth and final vote.
"Well I couldn't breathe," the former CEO at Carlson Companies said. "I kept thinking they've got to vote fast because I just can't even take a breath."
The plan that landed the Super Bowl involved a team effort. It included top business leaders, celebrities and football fans.
Carlson Nelson gave the presentation, alongside Richard Davis. It was a high stakes pitch before 32 NFL owners.
"Our new stadium is as bold as they come and it's more than ready to take center stage," said Davis.
Video presentations outlined -- the new stadium -- a great city -- and some of famous faces.
Adrian Peterson and Lindsey Vonn were among the celebrities who helped Minnesota win its bid for Super Bowl LII. Minnesota Vikings
"We Minnesotans are ready to welcome you," said Lindsey Vonn in one of the videos.
The videos also made note of the state's business presence, with CEOs from top Fortune 500 companies propping up Minnesota.
Minn. business leaders help make pitch for Super Bowl Minnesota Vikings
For NFL owners, football is a business and Minnesota brings massive opportunity for new relationships.
"This community, Minnesota is known to be the most philanthropic people in America," said Davis. "The companies are the same. They are part of that. I think that story came through today as you compare ourselves to our very viable competitors, I think that story rose to the top."
As Minnesota's delegation takes a victory lap, two people smiling biggest are the Wilfs, the Vikings owners, who fought so hard despite backlash for the new stadium.
Wilfs extended interview on Super Bowl bid KARE
"I think having this now, with the Super Bowl validating that, I think it's a good investment. Hopefully the public side feels that it's going to be something that generations can enjoy with their families and be entertained for years to come," said Mark Wilf.
Gov. Mark Dayton anticipates the game could bring in $500 million dollars to the region. Subtract $384 million in expenses and the direct economic impact hovers around $176 million.