ST. PAUL, Minn. - Vadim Lavrusik wanted to share his son’s birthday moment with his friends and family. So he texted them a five-minute video he shot on his cellphone.
What they got was low a quality video. He wanted to change that.
Lavrusik, who helped develop Facebook Live, came up with his own solution and left Facebook to start "Alively." The app allows users to share live high quality video and it all saves to the cloud so it doesn't take up space on a device. Users then get to select who they want share those experiences with.
“All of the tools that were out there were kind of designed more for sharing more broadly or publicly,” Lavrusik said.
Lavrusik, a Minnesota Daily alum who now lives in California, believes more people want to share with just their friends, a theory he tested in his home state.
“We had some focus groups and it was a really great market to learn from because of the use-case that we are trying to solve for…going back to the purity of sharing moments for sharing them with the people that matter to you,” he said.
The app is free and available for IOS.