If you pee on this Ikea ad, you could get a discount on a crib

The ad works almost exactly like a typical pregnancy test, using similar technology to determine whether a woman is pregnant by means of her urine.

Worldwide mega-retailer Ikea's latest product isn't a new piece of furniture, but rather it's hoping to be a part of a new creation.

The Swedish furniture giant launched a new magazine advertisement which encourages women to pee on in hopes of receiving a discount on a baby crib. According to Adweek, the ad works almost exactly like a typical pregnancy test, using similar technology to determine whether a woman is pregnant by means of her urine. If the test comes back as positive, the discount is revealed.

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Swedish agency Åkestam Holst, in cooperation with Mercene Labs, helped create the one-of-a-kind advertisement.

Interested readers can find the ad in Amelia, a Swedish lifestyle and women's magazine.