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Target rolls out rewards program

Membership is free and includes 1% back, early access to special sales, and "personalized" perks.
Credit: AP
FILE - In this July 10, 2019, file photo shoppers visit the downtown Target Store in Minneapolis. (AP Photo/Jim Mone, File)

MINNEAPOLIS — Target shoppers, this is your moment.

The retailer's loyalists may not need another reason to continue their Target runs, but they're getting one.

Target has been trying out a new rewards program - Target Circle - in six pilot markets, and now the company is going nationwide.

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The rewards program will come to the rest of us on Oct. 6. Membership is free and includes the following perks:

  • Earn 1% back to redeem at a later date. If you're already a REDcard holder, you'll continue saving 5% on purchases.
  • For every purchase you make, you earn votes to help direct Target's giving to nonprofits across the country.
  • Personalized perks including "surprises and savings" tailored to your profile.
  • Early access to special sales throughout the year.
  • A 5% off shopping trip for your birthday.

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Shoppers who already have Target.com accounts, Cartwheel or REDcard will automatically become Target Circle members. Anyone else can sign up on or after Oct. 6 by using their phone number at any store, creating a Target.com account, or getting a REDcard.

Target's "Cartwheel" program isn't going away, according to Target Corp. It's just rolling into Target Circle. After Oct. 6, all Cartwheel deals will be found under "Target Circle offers."

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Learn more about Target Circle on the new Circle.Target.com website.

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