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Target to offer same-day delivery for $9.99 per order

Until now, Target shoppers looking to receive same-day delivery had to go to the Shipt website and pay $99 for an annual membership or $14 for a monthly membership.
Credit: Scott Olson
CHICAGO - JULY 18:Heightened concerns that energy prices are slowing consumer spending helped to drag shares of Target down today for their biggest one-day percentage slide in eight months. (Photo by Scott Olson/Getty Images)

In the latest salvo in the delivery wars, Target is offering same-day delivery on thousands of items for $9.99 per order through a delivery startup it purchased nearly two years ago

Until now, Target shoppers looking to receive same-day delivery through Shipt had to go to the startup's website and pay $99 for an annual membership or $14 for a monthly membership. This week, Target incorporated the Shipt feature on its website.

Target says the same-day option will cover 65,000 items. Shoppers using Target's loyalty card will get a 5% discount.

Last month, Walmart rolled out next-day delivery with a minimum order of $35 on its most popular items in certain cities. Amazon has upgraded its free shipping option for Prime members who pay $119 a year to one-day delivery.