Swimwear has gone to the dogs. Literally.
The swimwear line (or more aptly titled "animal wear" line), Petflair, is specializing in selling custom swimwear with your favorite four-legged friend's face printed on it.
Best of all, you can not only look good, you can also feel good about how you're helping animals in need. Profits from the swimwear benefit an organization that finds homes for abandoned pets.
Photos: Company sells pet swimsuits for a good cause
Women styles include the Millie, Frankie and Coco all customizable with your fur baby's face each for $99. Men have the option of a color, pattern and photo for the swim brief, priced at $59.
Towels and bags are also available so even if you can't bring your best friend to the beach, they're there in spirit.
Whether you want swimwear with the face of your dog, cat, rabbit, horse, or bird on it, the process is simple. Upload your pet's photo online with the custom swimsuit of your choice.
According to Petflair's website, the Australia-based company was started by a former water polo player who began customizing his/her swimsuits for his dog-obsessed friends. Once the idea started to take off, they decided to pair with Pound Paws, an organization that uses social media to help abandoned pets find a new home.
Petflair says they direct 25-percent of their profits to Pound Paws.