MINNEAPOLIS — If options are what you wanted -- you got it.
At least when it comes to streaming Netflix, Hulu, Amazon Prime and now, Disney+.
While the House of Mouse is offering up a pretty good-looking deal, University of Minnesota Marketing Professor George John said consumers may now be at a tipping point when it comes to the price for all services.
“That $7 price point is great for the consumer, it will put pressure on all of these other guys,” he said. “Time will tell but no question when a big entity like Disney comes out at a different price point, you will find pressure. I suspect it will include non-Disney content as well. Nobody can make a go out of a channel that has such narrow content.”
Disney+ rolls out in November. Disney will offer 7,500 episodes. More than 500 movies and other original content. Disney is making moves for Disney+ to be the premium streaming option for kids and families.
Professor George said consumers, who often purchase multiple streaming services, forget how much the steaming entities cost.
“They get sliced and diced five ways. You add it all up and you are back to your basic cable channel,” he said. “It is a good thing, actually, because the more ways they get the content to you, the more choices you have, so it forces all of these guys to compete for your eyeballs. The government has been trying to figure out where the competition in all of this is. In one hand we have been complaining about cable TV prices going up massively over the last 15 years. Along come all of these new services. It seems like it would drive prices down. It hasn't happened.”
Disney+ will also offer an annual subscription of $69.99.
That option provides access to content from Disney, Marvel, Star Wars, and National Geographic.