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Women 'Crushing It' Wednesday: Christine Fruechte

The CEO of Minneapolis advertising agency Colle McVoy talks about the key to being an effective leader.

MINNEAPOLIS — Christine Fruechte has been working at Minneapolis advertising agency Colle McVoy for fifteen years. 

"Which is a long time in the advertising, creative world," Christine laughs. 

Christine is currently the CEO of the agency, which was founded in 1935. "Colle McVoy is actually the oldest creative agency in Minneapolis," she says. 

Christine is in charge of leading the way for 240 employees who create advertising, design and public relations content and media.

"I want people to come in and really think about, how can I make a difference? How can I make a difference for my peers? How can I make a difference for my clients? They’re empowered to do that in any way they want to," she says. 

And her advice for being a good leader?

"You have to decide how you want to lead and that comes from the heart. That comes from the person you genuinely are. So, lead authentically and be the best version of yourself," she says. 

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