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As a child, he sold lemonade in a business suit. So, what's he doing now?

Ethan Esparza suited up for years along busy France Avenue.

MINNEAPOLIS — A boy who once sold lemonade in a business suit has carried childhood lessons into his adult business.

It’s just “making customers feel appreciated,” Ethan Esparza says.

In 2007, Esparza was a 12-year-old lemonade peddler when reporter Boyd Huppert spotted the young entrepreneur selling lemonade in a suit in front of his grandparents’ home on France Avenue.

The resulting story was featured in KARE’s Land of 10,000 Stories segment.

Fifteen years later, Esparza owns Nature Lead Tech, a company managing leads for real estate agents.

Esparza employs five people at his St. Louis Park office.

Last year, he says his company helped clients generate $100 million in real estate sales.

Esparza traces his business success back to his lemonade stand.  

“With lemonade it wasn’t so much the product, it was the service – where the customers feel valued,” the now 27-year-old says.

Before settling into real estate, Esparza started a DJ business, an automotive detailing service, and a window washing company.

Harkening back to his attention-grabbing lemonade sales attire, Esparza says he continues to believe in the power of a business suit, even for Zoom meetings.

“It’s still important to dress the part,” he says.

Boyd Huppert is always looking for great stories to share in the Land of 10,000 Stories! Send us your suggestions by filling out this form.

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