GOLDEN VALLEY, Minn.-- Our mission to end distracted driving continues here at KARE 11. The eyesUP campaign we launched last April has made a positive impact in our communities but our work is far from over.
We started the eyesUP campaign because we saw a problem that was costing people their lives.
About 70 people die in Minnesota every year because of distracted driving. It's a problem that has only gotten worse over the years.
The solution, we found, is up to the driver. You have a choice to drive distracted or not, which is where the eyesUP campaign comes in.
It is our mission to be that constant reminder about the dangers of distracted driving in hopes everyone will change their own behavior when behind the wheel.
We kicked off the eyesUP campaign last April with a special live broadcast from Chanhassen High School. There students heard a tragic story told through the father of a teen who was killed because she was texting and driving.
From there, we covered rallies with even more parents who have lost a child, now fighting for change. We got involved with various high school's distracted driving awareness clubs. Dug dipper into the brain finding the answers to why we do the things we do when behind the wheel. Even hosted a panel discussion with experts in the field.
Today, the fight to end distracted driving continues. How will you be part of the solution?
We ask if you want to be part of the solution, take our eyesUP pledge by texting eyesUP to 25543. We know pledges aren't the end all solution, it is a promise to yourself to be better when behind the wheel.