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#eyesUP Day at the MN State Fair features panel, giveaways

The #eyesUP goal is to help change behavior behind the wheel.

ST. PAUL, Minn. - Every year in Minnesota, at least 70 people die and more than 350 people are hurt from distracted driving.

That's why Alicia Lewis started the #eyesUP campaign two years ago at KARE 11. The goal of the campaign is to encourage motorists to change their behavior behind the wheel.

To help bring that message home, Tuesday will be KARE 11's #eyesUP Day at the Minnesota State Fair!

At 11:30 a.m., we're hosting a live panel at the KARE Barn to talk about the problem and let you ask questions. The panel participants include Lt. Tiffani Nielson with the Minnesota State Patrol, Vijay Dixit, whose daughter was killed in a distracted driving crash, and Pat Cooper from Federated Insurance.

A big component of the #eyesUP campaign is reminding drivers about the dangers and hoping they change their own behaviors when behind the wheel.

During Tuesday's panel, we will be giving away KARE mugs and #eyesUP cell slips!

Meet us at the KARE Barn at 11:30 a.m. to take part in the panel.

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