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#eyesUP High School PSA Challenge Toolkit 2020

We want to challenge you to help us reduce distracted driving in our communities by joining the KARE 11 #eyesUP Distracted Driving Campaign.

GOLDEN VALLEY, Minn. — Attention Minnesota and western Wisconsin high schools!

We want to challenge you to help us reduce distracted driving in our communities by joining the KARE 11 #eyesUP Distracted Driving Campaign.

For the third year, we are asking high schools in the KARE 11 viewing area to take our #eyesUP High School PSA Challenge. This is a chance to use your voice and your storytelling skills to make your own Public Service Announcement (PSA) that could air on KARE 11!

Don't let your school miss out!  Last year we had hundreds of students participate form dozens of schools across the state. Some schools have used this contest as extra credit opportunities, school-wide competitions, and class projects. 

RELATED: Click here to view the #eyesUP contest rules

A committee of KARE 11 employees will review submitted PSAs and select 11 winners. Each of the 11 winning PSAs will then air on KARE 11 through the summer and into the fall of 2020.

But wait! There's more…

Once the 11 winners are selected, KARE 11 will give the community a chance to watch and vote to select the top three PSAs that will receive a cash prize of $1,100 to be used by the winning schools to help promote distraction-free driving in their school and community.

Challenge rules:

How PSAs should be submitted:

  • Upload your PSA to YouTube and send the link to eyesup@kare11.com.
  • Submissions are due by 1:00 p.m., Friday, April 24, 2020
  • When you send the link, please include a document (PDF format) that explains how your school would use the #eyesUP High School PSA Challenge cash prize to help promote distraction-free driving in your school and/or community (in 500 words or less).

Need some ideas? Here are a few to think about: 

  • Purchase giveaway items to encourage and remind students to drive safe
  • Bring in a speaker to your school who can speak to students about the dangers of distracted driving
  • Start your own distracted driving club or Students Against Destructive Decisions (SADD) chapter
  • Donate to a nonprofit that is dedicated to distracted driving prevention
  • Host a mock crash like one of our 2019 winners, Forest Lake High School

Be creative! We want to hear your ideas! Feel free to reach out to the #eyesUP team with any questions at eyesUP@kare11.com. 

Below is a look at the #eyesUP campaign and one of the winning entries from 2019 (App users can watch here!):

RELATED: #eyesUP: Forest Lake High School hosts mock crash