ST. PAUL, Minn. - A report released by Gov. Mark Dayton's office says the Super Bowl brought $370 million in new spending to the Twin Cities area.
The final tally by Rockport Analytics came in $50 million over the company's pre-Super Bowl projections. It also says the 10 days leading up to the Feb. 4 game brought in $32 million in new tax revenue for state and local government.
The report put gross local spending at $450 million. Subtracting money that would have been spent anyway or was displaced by the event reduced net new spending to $370 million.
“The Super Bowl was more than a one-day game, it was an opportunity to leave a lasting legacy in our communities, and a positive impact on our local economy in an otherwise slow time of year,” said Maureen Bausch, CEO of the MNSBHC. “The added benefit of hosting the Super Bowl was to make our market a destination for tourists and business travelers for years to come; of those who were visiting Minnesota for the first time for Super Bowl, more than 83% said they plan to return. When the eyes of the world were on us, the Bold North shone brightly.”
Among the other highlights of the Rockport report:
- The Economic Impact is nearly $50 million higher than initial estimates, driven by an estimated $179 million in local game, broadcast, and event hosting expenditures – higher than previous Super Bowls.
- SBLII visitors spent an average of $608 per day in MSP. Typical tourism spending averages about $124 per day.
- Record demand for hotel rooms and record numbers of passengers and planes at MSP all contributed to putting Super Bowl LII amongst the best-performing games for the host community.
- The new spending and income generated by SBLII resulted in incremental state & local tax receipts of over $32 million.
- The lasting legacy of hosting the Super Bowl can already be felt - meeting and convention leads are up 30%, and more than $5.5 million was directly invested in our communities by the Legacy Fund.
U.S. Bank Stadium will host the NCAA men's basketball Final Four next April 6-8. Rockport predicts the tournament will bring $124 million in net spending to the region and $23 million in tax revenue.