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“Shades of Beauty Expo” returns to Saint Paul RiverCentre

The bold beauty extravaganza will celebrate, support, and empower women of color!

Back for a third straight year, organizers say the Shades of Beauty Expo or SOBE is the freshest and boldest health and beauty event to hit the Twin Cities! The expo was created for women of color, who desire innovative, culturally-focused products and ideas for an enhanced quality of life. SOBE 2019 will be held on Saturday, July 13 from noon to 6 p.m. at Saint Paul RiverCentre.

The expo will kick off with the Ambassadors of Beauty Brunch at 10 a.m. and will recognize Twin Citieyouth, who go above-and-beyond to promote diversity in their schools and communities. The Shades of Beauty Expo will also showcase a diverse group of ethnic-focused health and beauty professionals including cosmetologists, fashion consultants, nutritionists, personal fitness trainers and more. Industry leaders will give talks and conduct educational workshops on health, beauty, hair and wardrobe.

The event will also include the below celebrity sessions:

  • Incorporating ethnic prints in everyday fashion with TiAngy Designs
  • Cooking demonstrations with iHeart Media personalities Coco and Lala
  • A fitness class with national fitness expert and creator of Xtreme Hip Hop Phil Weeden

The 3rd annual Shades of Beauty Expo is open to the public. For more information or ticket prices, click here.

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