James Charles spoke to the crowd at the Mall of America before the grand opening of the world's biggest Morphe store. Nov. 3, 2018. Photo by Nina Birt.
The Morphe store in the Mall of America is the biggest retail Morphe location in the world. Nov. 3, 2018.
The grand opening at MOA's Morphe included a selfie station in honor of featured Make Up Artist James Charles. Nov. 3, 2018.
The new Morphe store included a display of James' Faves, which are products he selected as his favorites from the Morphe store. The display featured his new eyeshadow palette, which is part of his first branded collection. Nov. 3, 2018.