PYEONGCHANG, South Korea -- It started with a comparison between U.S. curler Matt Hamilton and Mario.
From there, Hamilton's mustache has taken on something of a life of its own. After Hamilton tweeted to Green Bay Packers quarterback Aaron Rodgers, he responded that he's pulling for Hamilton "and [his] mustache."
And the mustache chat didn't end there, as the internet has a tendency to take these interactions to another level.
Now, everyone is comparing their 'stache to Hamilton's.
Luckily, we'll get to see a lot more of Hamilton's impressive facial hair. Team USA men's curling takes on Italy Thursday.