MINNEAPOLIS — Target's history of teaming up with big-name designers and clothiers is adding another milestone, as the Minnesota-based retailer announces a new partnership with Levi Strauss & Co.
The Levi’s for Target limited-edition collection features "thoughtfully-designed, durable pieces meant to inspire a more sustainable home and life." The companies collaborated to create a collection of items for the home, pets, and apparel and accessories including tableware, quilts, pillows and more.
The collection also includes the iconic Levi’s trucker jacket and sleepwear, along with pet apparel and accessories. It is scheduled to launch Feb. 28 on Target.com and in most Target stores.
“Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands,” says Jill Sando, chief merchandising officer at Target. “Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.”
Target says the collection includes more than 100 items and ranges in price from $3 to $150, with most pieces under $25.
The two companies already have an established history of working together, beginning with the introduction of the DENIZEN from Levi’s value denim brand, and continuing in 2019 with the introduction of Levi’s Red Tab brand at Target.
