GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters.
The Trix Rabbit, Lucky the Leprechaun, Buzz the Bee and other General Mills characters will be joined by members of TOMORROW X TOGETHER — TXT — on special edition cereal boxes for a limited time. The collaboration comes in the wake of the release of the band's sixth mini album Minisode 3: TOMORROW, which dropped on April 1.
"What I love about the collaboration with General Mills is the unique and adorable characters of each cereal," said Soobin, who will be featured on Trix boxes, in a press release. "My favorite is the silly rabbit from Trix. I think it's a great match for me."
Each cereal will also include cutout standees of the South Korean boy band's members.
According to the release, Soobin will be on Trix, Hueningkai will appear on Cinnamon Toast Crunch, Beomgyu will be on Lucky Charms, Taehyun on Honey Nut Cheerios and Yeonjun will be on Cookie Crisp.
"I'm excited about the collaboration because General Mills is a brand that everyone can enjoy together," said Yeonjun in a release. "I hope many people will like the TXT limited edition, too!"
To learn more about the collaboration, click here.
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